Summary
Date Posted: Monday, September 23, 2019 , Base Salary: Not Disclosed

JOB DETAILS:
CRG is an attractive, socially responsible, and transparent bookmaking and gaming system for Rwandans comparable to off-shore web-based gambling sites which are not beneficial to the local community. CRG’s vision is to provide a state-of-the-art sports betting and casino gaming experience to players in the Rwandan market. This vision drives CRG to create unique and engaging but socially responsible sports betting and gaming experiences its customers. CRG offers a seamless omnichannel experience to players via online and land-based options supporting standard devices like laptops, mobile, etc. As an exclusive provider, CRG solution supports all the major sports from around the world. In addition, players will also be provided casino games including poker, black jack, bingo, roulette, etc. You can find additional information regarding Cheza Rwanda Games on https://www.playgorillagames.com To manage our rapid growth, we are currently looking for highly qualified, competent and experienced candidates to fill the following positions: .

Key Responsibilities
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Manage relationship with 3rd party brand and content vendors
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Contribute to prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goalsalyze consumer behavior and adjust email and advertising campaigns accordingly
• Prepare and oversee corporate social responsibility strategy of the organization.
Educational Qualifications:
• BSc/MSc degree in Marketing or related field
Job-related experience:
• Proven experience in identifying target audiences
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and effective communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Ability to develop graphic designs such as web banners, billboard images, etc
• 3 - 5 years experience

Job Skills: Not Specified

Job Education Requirements: Not Specified

Job Experience Requirements: Not Specified

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