Summary
Date Posted: Saturday, January 25 2025, Base Salary: Not Disclosed

JOB DETAILS:
Career Options Africa Group is a HR Consultancy firm specialized in Recruitment, HR outsourcing and Immigration support in Africa with offices in Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo (DRC), Burundi, Nigeria, South Africa and South Sudan.
Our client, an African Fusion Restaurant located in Kigali, Rwanda, is actively seeking a dedicated and knowledgeable professional to join their exceptional team.

THE JOB
As the Marketing Manager, you will be responsible for developing and executing effective marketing strategies to drive customer acquisition, increase brand awareness, and maximize revenue for the restaurant. This role requires a creative and data-driven individual with a passion for the food and beverage industry

MAIN TASKS AND RESPONSIBILITIES.
• Develop and execute comprehensive marketing plans:
o Conduct market research to identify target audiences and competitive landscapes.
o Define marketing objectives, key performance indicators (KPIs), and budgets.
o Develop and implement integrated marketing campaigns across various channels (social media, email, print, online advertising, public relations, events).
• Manage social media presence:
o Create engaging and high-quality content for social media platforms (e.g., Instagram, Facebook, TikTok).
o Monitor and respond to customer inquiries and comments on social media.
o Run targeted social media advertising campaigns.
o Analyse social media analytics to track performance and identify areas for improvement.
• Manage email marketing campaigns:
o Build and maintain an email subscriber list.
o Design and send engaging email newsletters, promotional offers, and targeted campaigns.
o Track email open rates, click-through rates, and conversion rates.
• Manage online presence:
o Optimize the restaurant's website and online ordering platforms for search engines (SEO).
o Manage online reviews and respond to customer feedback.
o Explore opportunities for online partnerships and collaborations.
• Manage public relations and media relations:
o Build and maintain relationships with local media outlets.
o Secure media coverage for the restaurant through press releases, media pitches, and event invitations.
o Manage online reviews and respond to customer feedback.
• Plan and execute marketing events:
o Organize and execute special events such as food festivals, wine tastings, and live music performances.
o Collaborate with other departments (e.g., kitchen, service) to ensure successful event execution.
• Manage marketing budget:
o Track marketing expenses and ensure they align with the overall budget.
o Identify cost-effective marketing opportunities.
• Stay up-to-date on industry trends:
o Stay informed about the latest marketing trends, technologies, and best practices in the food and beverage industry.
o Attend industry events and conferences to network and learn from other professionals.

QUALIFICATIONS
The job holder should have the following qualifications.
1. Bachelor's degree in Marketing, Communications, or a related field
2. 3-5 years of experience in marketing, preferably in the food and beverage industry.
3. Proven experience in developing and executing successful marketing campaigns.
4. Strong understanding of social media marketing and digital advertising.

THE RIGHT PERSON FOR THE JOB
The ideal candidate should possess the following skills and competencies.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Proactive, creative, and results oriented.
• Passion for the food and beverage industry.

WHAT WE ARE OFFERING THE RIGHT PERSON
We are offering a net monthly salary of RWF 200,000 – 250,000 to the successful candidate

Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

Job application procedure
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