Summary
Date Posted: Tuesday, July 02 2024, Base Salary: Not Disclosed

JOB DETAILS:
• Recommending initiatives to be incorporated into the annual Marketing Work Plan for the Rwanda market segment.
• Monitoring business and customer trends in the Rwanda market segment to inform initiatives to enhance market share.
• Monitoring and analysing traffic, throughput, market share trends and competitor activities. Providing customer and market insights for incorporation into reports/concept papers/proposals/internal memos for management.
• Articulating insights on pricing and service differentiation to inform the development of Customer Value Proposition (CVP) and packaging Unique Selling Points (USPS) for the assigned market segment.
• Undertaking customer visits to gather feedback, consolidate insights with the objective of sustaining business growth and enhancing market share.
• Establishing a reliable database for customer analysis and effective targeting for the assigned market segment. Organizing, coordinating and participating in trade fairs, exhibitions, workshops, conferences to monitor, improve service delivery and promote the organization.
• Compiling market intelligence and relaying timely feedback to guide decision-making with the aim of growing port throughput and improving service delivery.
• Updating customers on port services, facilities, trade facilitation initiatives, tariffs and any other relevant information.
• Coordinating with relevant functional areas on implementation of Business Process Improvement (BPI) programmes.
• Preparing reports for marketing activities undertaken for the assigned market segment e.g., customer visit, traffic analysis, commodity trend analysis, competitor analysis, trade fairs, surveys etc.

Persons Specifications
• Bachelor of Commerce (Marketing Option), bachelor's in business management/administration or equivalent from a recognized institution.
• Competency in assessed work performance.
• Computer proficiency.
• At least three (3) years work experience.
• Customer focus.
• Planning skills.

Skills & competencies
• Communication and presentation skills.
• Report writing skills.
• Interpersonal skills.
• Self-drive and working with minimum supervision. Team player.
• Creativity and innovativeness.

Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

Job application procedure
• Interested applicants are requested to submit their applications strictly via the Authority's online Careers Portal by visiting the Kenya Ports Authority Website ( https://www.kpa.co.ke ) > Careers > Careers Portal. At the Careers Portal, click on the link to the relevant job and fill the prescribed form before submitting the application. Link to Careers portal provided below: https://www.kpa.co.ke/SitePages/Careers.aspx 
• Email or hard copy applications will not be accepted. Only those applications submitted through the e-recruitment portal will be considered. To be considered, your application must be received not later than 31st July 2024. Kenya Ports Authority is an Equal Opportunity Employer (EOE) and committed to diversity and gender equality. Canvasing will lead to automatic disqualification.

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