Vacancy title:
Marketing and Communications Manager

Jobs at:
Park Inn by Radisson

Deadline of this Job:
27th September 2018

Duty Station:
Kigali, Rwanda

Summary
Date Posted: 21st September 2018 , Base Salary: Not Disclosed , Employment Type: Full-Time

About the Company

JOB DETAILS:
Feel Good
Park Inn by Radisson is continuing to expand its footprint around the world and provide stress-free experiences, good food, and upbeat environments.
Can you be our guests’ superhero and a dynamite problem solver? If feel goods come naturally to you, then here at the Park Inn by Radisson Hotel Kigali, we are looking for fun, passionate people just like you!

At the Park Inn by Radisson Kigali, we stand out together as one team and make memorable moments for our guests, because we are a hotel you can rely on

POSITION Marketing and Communications Manager
NUMBER OF POSITION One
DIVISION Marketing Department
REPORTS TO General Manager

PRIMARY OBJECTIVE OF POSITION
The Marketing and Communications Manager is responsible for the planning, direction, control, and coordination of all communication activities for the Park Inn by Radisson, Kigali an emphasis on public relations, social media, online and offline marketing.

TASKS, DUTIES, AND RESPONSIBILITIES

• Responsible for the development and effective implementation of public relations, marketing, digital communication, and social media for the Park Inn by Radisson, Kigali.
  
• Manage all social media efforts for the hotel.
  
• In charge of the brand management for the hotel.
  
• Design and implement appropriate marketing strategies in order to ensure the effective strategic positioning and visibility of the properties and the brands.
  

KEY RESPONSIBILITIES
Communications

• Develop and implement Regional PR, digital communication and social media plan to promote Park Inn by Radisson, Kigali, within the market, in cooperation with the Regional office.
  
• Promote Park Inn by Radisson, Kigali, and its executives through social media network, trade shows, interviews, press conferences, media dinners, photo calls, and events.
  
• Research and seek innovative PR (online and offline) opportunities, including identifying opportunities for the placement of stories and the promotion of spokespeople
  
• Direct any local PR agencies in terms of managing the brief, the pitch and appointment process and working closely with the agency to promote the hotel.
  
• Develop and maintain media and online journalists/bloggers lists for use on the regional basis in liaison with the corporate PR agency.
  
• Write, edit and submit news releases to the media locally and regionally.
  

Marketing

• Design the annual marketing plan for Park Inn by Radisson, Kigali, that will act a guide for marketing operations throughout the year
  
• Ensure a coherent brand message and tone of voice
  
• Deliver creative, innovative and effective advertising, collateral, sales tools
  
• Develop online content for B2C activities
  
• Ensure effective database management in hotels
  
• Adaptation of corporate campaigns as directed by the regional office
  
• Development of district tactical marketing activities and campaigns
  
• Manage and develop strategic B2C partnership and sponsorship
  
• Monitor consumer data, ROI leisure campaigns, market research,
  
• Support the implementation of the Brand MICE offers (Smart Meetings)
  
• Manage and develop strategic B2B partnership and sponsorship
  

Social Media

• Manage the execution of the company’s social media strategy
  
• Online reputation management for the Park Inn by Radisson, Kigali, based on social media and review sites monitoring
  
• Create and execute frequent promotions on multiple social media channels
  
• Monitor and manage the use of Review pro.
  
• Manage the hotel’s social media channels composing engaging and informative content using appropriate brand voice and best practices on social channels including Facebook, Twitter, Instagram, Google+.
  

Knowledge and Experience

• Bachelor’s degree in marketing communications
  
• A minimum of five years relevant work experience with a strong understanding of media networks in Kigali/Rwanda.
  
• Proficient ability to communicate effectively in English both written and verbally
  
• International experience in social media and other online communication channels
  
• Proven track record of social media initiatives
  
• Demonstrated organization skills and planning abilities
  
• Ability to work in a fast-paced environment and prioritize work to align with company’s and department’s initiatives