Vacancy title:
Un(E) Charge De Marketing Et Communication

[Type: FULL_TIME, Industry: Financial Services, Category: Advertising & Marketing]

Jobs at:
Atlantique Microfinance Plc

Deadline of this Job:
Friday, September 5 2025

Duty Station:
Kigali | Kigali | Rwanda

Summary
Date Posted: Friday, August 22 2025, Base Salary: Not Disclosed

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JOB DETAILS:

General Description:

The Marketing and Communications Manager is responsible for designing, implementing, and overseeing the marketing and communications strategy to promote the image of ATLANTIQUE MICROFINANCE Plc in the national market.

Responsibilities:

• Develop the Marketing strategy in line with the PMT (Plan Marketing Territorial) in consultation with the Head of Operations and the General Management;
• Participate in translating marketing into operational action plans;
• Conduct competitive intelligence;
• Assist the subsidiary's network in the implementation of development plans;
• Manage external communications in consultation with the General Management;
• Lead strategic projects on behalf of ATLANTIQUE MICROFINANCE Plc with the support of consulting firms;
• Participate in the execution of communication campaigns;
• Continuously monitor commercialization to adjust product strategy;
• Conduct qualitative and quantitative market research;
• Manage relationships with partners.

Competencies:

• Hold at least a Bachelor’s degree in Business, Marketing, and/or a similar field;
• Have proven experience of at least 3 years in a similar role, ideally in the banking or microfinance sector;
• Communication and negotiation skills;
• Ability to write reports and summaries;
• Planning and time management skills;
• Proficiency in MS Office software (Excel, Word, and PPT);
• Proficiency in Kinyarwanda, French, and English;
• Experience in digitization and alternative distribution channels;
• Creative, innovative, visionary.

Minimum Experience and Qualifications:

Must have at least a Bachelor’s or Master’s degree in Marketing and Communications or a related field, with at least 3 years of experience in a similar position, and must be able to speak and write French.

Work Hours: 8

Experience in Months: 36

Level of Education: bachelor degree

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