About the ASA International (Rwanda) Plc:

ASA International (Rwanda) Plc (subsequently referred to as “ASA Rwanda”) is a for-profit, deposit taking Microfinance Institution licensed by National Bank of Rwanda and incorporated under The Companies Act, No.103495622 in Rwanda in 2014 and started operations in 2016, currently serving small business through Loans and savings in 37 branches across the country. ASA Rwanda is a subsidiary of ASA International listed on London Stock Exchange, one of the world’s largest international Microfinance institutions in the world operating in 13 countries in Africa and Asia.

Responsibilities:

• Develop and implement a robust marketing, communication, and branding strategy aligned with the institution’s mission and the Group brand.
• Lead internal and external communications, including media relations, press releases, announcements, speeches, and crisis communication.
• Plan, execute, and monitor CSR programs, climate initiatives, and other sustainability projects with measurable outcomes.
• Lead digital marketing strategies, including SEO/SEM, social media, online campaigns, and email marketing.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Administration, Social/Environmental Sciences, or related field (Master’s degree preferred).
• 5–8 years of experience in marketing, communications, sustainability, or branding, ideally in financial services or social enterprise.
• Strong leadership, project management, and analytical skills.

• Develop and implement a robust marketing, communication, and branding strategy aligned with the institution’s mission and the Group brand.
• Lead internal and external communications, including media relations, press releases, announcements, speeches, and crisis communication.
• Plan, execute, and monitor CSR programs, climate initiatives, and other sustainability projects with measurable outcomes.
• Lead digital marketing strategies, including SEO/SEM, social media, online campaigns, and email marketing.

• Bachelor’s degree in Marketing, Communications, Business Administration, Social/Environmental Sciences, or related field (Master’s degree preferred).
• 5–8 years of experience in marketing, communications, sustainability, or branding, ideally in financial services or social enterprise.
• Strong leadership, project management, and analytical skills.